Although wine is getting more and more popular among Chinese consumers, wine consumption at Chinese restaurants is still not a favorable spending behavior in China. However, it provides a huge growing potential should the industry overcome these challenges. Traditionally wine is never a profit-making sector in restaurant operators’ mind (while beer and bai-jiu are having a totally different position); To those Chinese restaurants who have a wine menu, many of them just did i

According to China Alcoholic Drinks Association (CADA), baijiu producers in China produced 1,358.36 million hectoliters of baijiu (white or clear spirit made from grain) by 1,578 large-scale producers in 2016, which generated a sale of 612.574 billion Chinese Yuan (or approximate US$91.4 billion). The production volume was 7.65 times more than the total aggregate 177.5 million hectoliters of Chinese produced wine (113.7 million hectoliters) and imported wine (63.8 million he