Does Chinese Drink Wine In Restaurant (Why Wine On-trade Business Doesn't Work in Chinese Restau
Although wine is getting more and more popular among Chinese consumers, wine consumption at Chinese restaurants is still not a favorable spending behavior in China. However, it provides a huge growing potential should the industry overcome these challenges. Traditionally wine is never a profit-making sector in restaurant operators’ mind (while beer and bai-jiu are having a totally different position); To those Chinese restaurants who have a wine menu, many of them just did i
Analysis & Comparison - Baijiu vs Wine Market Potential
According to China Alcoholic Drinks Association (CADA), baijiu producers in China produced 1,358.36 million hectoliters of baijiu (white or clear spirit made from grain) by 1,578 large-scale producers in 2016, which generated a sale of 612.574 billion Chinese Yuan (or approximate US$91.4 billion). The production volume was 7.65 times more than the total aggregate 177.5 million hectoliters of Chinese produced wine (113.7 million hectoliters) and imported wine (63.8 million he