Most Chinese don’t read and comprehend foreign languages, not to mention the sophisticated wine labels which are made in French, Italian, Spanish, etc. Even in English, it is still about the same difficulty for Chinese wine drinkers to understand the imported wine, the grape varieties, the geographic indication, etc. if without the help of a Chinese back label (demanded by Chinese import rules) on the bottle to provide the essential wine product information in Chinese langua

From the previous article (Chinese back label I – Specifications and Its Legal Impact), international winery owners and wine merchants now understand and know why this small Chinese back label is so important on building their wine businesses in China. Most wineries care the least to the Chinese back label for their wines exported to China, as this is a job usually handled, during the import procedures, by their Chinese importers and distributors. While many don’t know, almos

As most Chinese wine drinkers don’t understand English or other foreign languages of those major wine producing countries, i.e. French, Spanish, Italian, ... etc. A proper and well-prepared Chinese back label is important to deliver the essential information of a wine so to appeal the potential customers, not to mention this is also a basic requirement by the Chinese regulatory bodies. It is by law, if without a properly-prepared-and-made Chinese back label, the imported win

Why China wine market is so difficult to open? Most, if not all, international wineries and wine merchants don’t know, one of the reasons is the approach Chinese towards wine. To general wine drinkers in the western world (especially Europe), they master the knowledge and technique on enjoying wine by watching the colour, swirling the glass, sniffing the smell, taste and drink the wine, some of them could tell the sophistication of wines (e.g. from the grape varieties) and w