Although China owns the 2nd largest vineyard area in the world (11% of the world’s total), it’s wine production volume only ranked the 5th of the world’s total output. In 2016, Chinese local wine production was 11.37 million hectoliters, 1% drop comparing in 2015 and it was the fourth consecutive year decrease since 2012’s 13.80 million hectoliter production volume. The decrease was mainly due from the irregularities of local wine-grape viticulture, and the competition and i

Why China wine market is so difficult to open? Most, if not all, international wineries and wine merchants don’t know, one of the reasons is the approach Chinese towards wine. To general wine drinkers in the western world (especially Europe), they master the knowledge and technique on enjoying wine by watching the colour, swirling the glass, sniffing the smell, taste and drink the wine, some of them could tell the sophistication of wines (e.g. from the grape varieties) and w