The below chart shown the top ten bottled wine (packing < 2 liters) importing provinces & municipalities where their aggregate volume and value occupied 96.4% and 96.9% respectively to the total imported wine market share in China in the first half of 2017. The Top 10 Bottled Wine Import Provinces / Municipalities – 1H 2017 The ranking (based on value) was almost the same as in 2016 except Zhejiang Province overtook Beijing’s position as number 3. Beijing was the only market
The sparkling wine import continued a declining trend and getting to be stable in 2017. It is a niche but still not a favorable wine drink to most of Chinese wine consumers. Sparkling wine marketers should focus and spend most of their effort in the three most developed regions in China where most of sparkling wine (80%) sold in these three markets, i.e. Shanghai, Beijing and Guangdong Province. Overall every 50 bottles of wine sold last year, one bottle was sparkling wine.
In the exhibition (TopWineChina 2016) just finished in Beijing, our Greek client has made a successful launch of their top line Theopetra Estate organic wine after changing new labels, label materials and upgrading to a higher quality bottles used. In the exhibitions, our colleagues (representing as the staff of the winery, which was part of our service) presented to visitors of the detailed story of these new changes. It was the grape juices dropped on a papyrus paper and di