It is always a big challenge to small-to-medium size wineries (SMWs) if they want to promote and sell their wine products to international market, not to mention in a territory like China (the best potential marketplace in the next 20 to 30 years), with her culture and business practices very different to the Western economy. Besides the culture and the language barriers, one lies ahead in front of all SMWs is the financial commitment to open this Oriental market. Marketing,

Although wine is getting more and more popular among Chinese consumers, wine consumption at Chinese restaurants is still not a favorable spending behavior in China. However, it provides a huge growing potential should the industry overcome these challenges. Traditionally wine is never a profit-making sector in restaurant operators’ mind (while beer and bai-jiu are having a totally different position); To those Chinese restaurants who have a wine menu, many of them just did i

Every year in May in China, it is the busiest month in the year to all wine businesses (no matter you are importers, distributors, or anyone who have a stake in the wine industry), it has so many wine fairs (6 that I knew this year) and other wine-related events. To me, I had a lot of travels, meeting many international customers (winery owners) in my workplace or in the fairs, here I apologize to my readers who I didn’t write enough while now I’m refocusing to my reporting