Where Should You Invest Your Money for Your Wine Promotion in China?
Look to other places for better wine business opportunities besides the hottest cities International wine marketers always start their wine business adventure and exploration in China starting from large cities like Beijing, Shanghai and Guangzhou. It is true for years till now all these international class wine exhibitions are held in these big cities. These cities are the largest potential yet very competitive. Unless you come with a big pocket (budget) and ready for doi
Analysis & Comparison - Baijiu vs Wine Market Potential
According to China Alcoholic Drinks Association (CADA), baijiu producers in China produced 1,358.36 million hectoliters of baijiu (white or clear spirit made from grain) by 1,578 large-scale producers in 2016, which generated a sale of 612.574 billion Chinese Yuan (or approximate US$91.4 billion). The production volume was 7.65 times more than the total aggregate 177.5 million hectoliters of Chinese produced wine (113.7 million hectoliters) and imported wine (63.8 million he
An Overview and Analysis to China’s Wine Market
Although China owns the 2nd largest vineyard area in the world (11% of the world’s total), it’s wine production volume only ranked the 5th of the world’s total output. In 2016, Chinese local wine production was 11.37 million hectoliters, 1% drop comparing in 2015 and it was the fourth consecutive year decrease since 2012’s 13.80 million hectoliter production volume. The decrease was mainly due from the irregularities of local wine-grape viticulture, and the competition and i