2016 China’s Imported Wine Data II – Bottled Wine (≤ 2 Liter) An Alert to Spanish Wine Producers
The bottled wine segment grew moderately on both value (16.83%) and volume (21.57%) comparing to 2015’s import data. Average unit price slightly dropped 3.9%. Below is the top 20 wine export countries (ranked according to import value) to China which accounted for 99.60% and 99.47% of shares in value and volume respectively. *Ukrainian wine, replacing Austrian wine, ranked 18th in the import volume ranking. The top five exporting countries were still France, Australia, Chile
2016 China’s Imported Wine Data I – General Information A Moderate and Healthy Growth Year
China experienced a moderate and steady growth in imported wine in 2016, value and volume increased 16% and 15% respectively. The breakdown according to categories is: The change in percentage of 2016 vs 2015 is: The traditional imported bottle-wine segment (≤ 2 liter) still enjoyed a healthy growth attached to China’s 6.7% economic (GDP) growth in 2016. Australian bulk wine overtook Spanish’s to be the number two which might be the reason contributing to the value growth (+
Chinese Consumer Behavior – How It Relates To Your Wine Business in China?
International wineries and wine merchants may not consider selling their wines through internet (online) in China, but it doesn’t mean that you could ignore and know nothing about the internet development in China, as it deeply influences all Chinese people’s daily lives and have made changes to their buying and spending habits, which subsequently affecting your wine marketing strategy and promotional activities towards your prospective Chinese customers. China now is for sur