Do You Know Why Your Wine Exhibition Results Not Rocked ?
Many international wineries keep participating in many wine exhibitions in China, especially every year in May (now there is one more hot month in November), one after another, from Shanghai, Guangzhou, Hong Kong, Beijing, then to a number of other capital cities and large cities in different provinces (except Xiamen has 4 million population, most of these cities have populations from 7 million up to over 10 million, not to mention the top-tier cities all have a population ex
Online Marketing Opportunity - Insight and Analysis of Chinese Netizens and WeChat - A Must-Know Mar
Following our Singles Day article posted a few days ago, here are some more data and information which I would like to share with our international winery and wine merchant clients: By the end of Q2 2016, China has 710 million of netizens, an increase of 21.32 million to the end of 2015. Penetration rate was 51.7%. Users surfing internet via their smart phones occupied 656 million, an increase of 36.56 million users in comparison to the end of 2015. The mobile users’ percen
Online Sale - A Marketplace Any Wineries Shouldn’t Ignore - What Singles Day 11.11 Phenomenon Implic
Starting 00:00 November 11 (11.11, aka Singles Day in China) to 24:00, T-Mall (China and World’s largest online sales platform) announced it recorded a total transaction amount of CNY120.7 billion (US$17.7 billion or EUR16.3 billion) in 24 hours, which was another breakthrough to CNY91.2 billion, or a 32% growth to last year’s record. Of the CNY120.7 billion transaction volume, 82% of it was made via consumer’s mobile devices. Starting 00:00 November 11 (11.11, aka Singles D
Briefings of ProWine China (Nov. 7-9, 2016)
A busy month to go for marketing wine in China. ProWine China (Shanghai, November 7th to 9th) led in the run, and following the one in Hong Kong (10th to 12th), Guangzhou (13th to 15th) and Beijing (18th to 20th). Besides, there’re other wine shows held in the overlapping schedules on Changsha, Wuhan, and … ProWine was in her third year in China. The organization and arrangement was neat, tidy and well organized as expected (as supported by the same brand owner ProWein, Mes