Georgia will soon be the fourth wine producing country entered a Free Trade Agreement with China, following New Zealand, Chile and Australia. Georgia's Minister of Agriculture, Levan Davitashvili told reporters: "We have successfully concluded the 7 months of negotiations. After the completion of the corresponding formalities, the free trade agreement will come into effect, from the beginning of the second half of 2017, Georgian wine, mineral water and agricultural products

From the previous article (Chinese back label I – Specifications and Its Legal Impact), international winery owners and wine merchants now understand and know why this small Chinese back label is so important on building their wine businesses in China. Most wineries care the least to the Chinese back label for their wines exported to China, as this is a job usually handled, during the import procedures, by their Chinese importers and distributors. While many don’t know, almos

As most Chinese wine drinkers don’t understand English or other foreign languages of those major wine producing countries, i.e. French, Spanish, Italian, ... etc. A proper and well-prepared Chinese back label is important to deliver the essential information of a wine so to appeal the potential customers, not to mention this is also a basic requirement by the Chinese regulatory bodies. It is by law, if without a properly-prepared-and-made Chinese back label, the imported win

Why China wine market is so difficult to open? Most, if not all, international wineries and wine merchants don’t know, one of the reasons is the approach Chinese towards wine. To general wine drinkers in the western world (especially Europe), they master the knowledge and technique on enjoying wine by watching the colour, swirling the glass, sniffing the smell, taste and drink the wine, some of them could tell the sophistication of wines (e.g. from the grape varieties) and w

In China, there are two types of wine distributors who want to carry and sell private label imported wines: The first group is those who has a passion in wine, and would like to promote wine by building their own brands, they travel to many wine producing countries and visited wineries of their selection, buy those who love and to build their wine product portfolio, perceive eventually establishing their long-term wine business; While the other group is those who want to hide