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Chinese Wine Market 2019 – A Geographical Market & Consumer Power Analysis

June 19, 2019

Where Wine Makers and Wine Merchants Should Explore & Invest Their Business Efforts to Sell More

 

The below chart is a freshly released (on June 15th) economic and population data of China by the end of 2018.  These are all useful data and information for any wine marketers which indicate to where they should invest effectively of their marketing money and effort to explore the Chinese wine market. 

 

 

While the population data provide only the volume of the consumer size, the GDP per capita in fact provides a more valuable dimensional reference - their income level and purchasing power.  A further analysis shown at the below table according to different personal income level, and the size of the (population) market, which interprets where wine marketers should focus their work, effort and resources.

 

 

 

 

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June 19, 2019

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