A smart phone (no matter it is an Apple iPhone or Android phone) and WeChat (a mobile APP no Chinese is not using) have changed the lifestyle of all Chinese people today and consequently also to international wine producers who want to market and sell their wine products to the Chinese customers.
China has the largest mobile users base in the world (1.36 billion) and among them 65.1% (or 880 million) are connected through 4G network, and the total mobile internet users (netizens) reached 1.17 billion by the end of June 2017. Statistics shown that there has more and more users who will be transferring from the old 2G/3G to 4G network in the near future, released by Ministry of Industry and Information Technology (MIIT) of PRC.
By the end of June 2017, WeChat has a monthly active user base of 963 million and each user spent in average about an hour on WeChat per day (you could read from the below link to see these interesting data in more details:
100 Amazing WeChat Statistics and Facts (July 2017)
International wine producers/marketers could consider building their Corporate WeChat Official Accounts (WOA) which could enable them to push feeds to their followers (customers and potential customers), interact with subscribers and sell to them of their wine products. WOA is the most effective and efficient tool for any wine marketers who could keep close contact and constant (or regular) update with their subscribers. China had 12 million commercial WOAs by the end of 2016.
ChinaWineBusiness.com provides the service to help international wineries and wine marketers to build and operate (regular content update, and provide monthly report to our clients) their WOAs so to enhance their profile and wine business activities in China. Interested parties could contact us at ChinaWineBusiness@gmail.com for a quote.
Selling Wine into China Without Knowing (& Using) WeChat – Unbelievable
A Must-Know Fact To Your Wine Marketing & Promotion In China - What is WeChat and how it could help you to deploy your wine business in China?