Briefings of ProWine China (Nov. 7-9, 2016)


A busy month to go for marketing wine in China.

ProWine China (Shanghai, November 7th to 9th) led in the run, and following the one in Hong Kong (10th to 12th), Guangzhou (13th to 15th) and Beijing (18th to 20th). Besides, there’re other wine shows held in the overlapping schedules on Changsha, Wuhan, and …

ProWine was in her third year in China. The organization and arrangement was neat, tidy and well organized as expected (as supported by the same brand owner ProWein, Messe Dusseldorf). It was held at the same time and at the same venue together with a large scale food and drink fair (20th FHC CHINA 2016 – International Exhibition for Food, Drink, Hospitality, FoodService, Bakery & Retail Industries).

ProWine occupied 2 halls and FHC 5 halls . It still attracted a lot of international wineries but yet filled wholly. There were some wine merchants chosen to exhibit in FHC venue.

In general the number of exhibitors (in ProWine) was less than last year’s (10% - 15% ?) and number of visitors was moderate (not as many as in FHC).

Besides the popular wine producing countries participated in Shanghai, this time newcomers like Bulgaria, Brazil and Israel have some wineries to take part.

State-of-the-art IT solution and device was adapted (used to track and record visitors’ IDs) while cost was high, even a WiFi service charged a fee of CNY5,000 (USD736 or EUR673) according to a comment from an exhibitor).

ChinaWineBusiness.com will follow some of these exhibitions and update for the activities.

#ProWine #Shanghai #exhibition

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