To international wineries or wine merchants who plan their wine business in China, no one could afford not knowing WeChat – arguably the most powerful tool on all smartphones used in China, a base more than 600 million users by the end of 2015.
ChinaWineBusiness.com will guide and introduce in details to our international winery and wine merchant clients, in separate articles, on how to use WeChat to build their own Chinese business communication platforms to establish their wine businesses in China, which includes but not limit to: 1). company profile; 2) publicity; 3) product; 4) CRM (or interaction with customers), etc.
Below is an introduction of WeChat for readers’ quick understanding:
WeChat (or Wei Xin in Chinese) was initially released as an instant messaging application for smartphone and tablet, provided by Tencent - one of the largest internet companies in China and worldwide. WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, voice and video call, video conferencing, sharing of photographs and videos, location sharing, mobile payment service, and many more functions, … etc.
By December 2015, WeChat had more than 650 million users (by now is 700 million users), covered more than 90% smart phone users in China and also international users over 100 countries in 20 different language versions.
In China, the ratio of male to female users is 2:1, and the age group between 18-36 occupies 85% of all users. 60% of the users are private enterprise employees, self-employed and freelancers, and those are the group of people with high spending power.
WeChat is more than an instant message application, it is an entertaining and practical tool for people’s daily use. You can read the latest news and information, buy groceries and movie tickets, pay for your household bills, check-in and select seat for your flight and so on. With the figure of the above chart, no wonder why people would like to spend their times on WeChat.
There is so much more to talk about WeChat, keep an eye on us and we’ll bring you the most comprehensive information and also the strategy of how you could develop your China wine business using the platform of WeChat.
Smartphone users could download WeChat from Apple’s App Store or Android’s Google Play. Once the installation complete, you could Add me as your friend by scanning my QR code and let’s have a chat!
Click the “+” on the upper right-hand-side
Select QR Code
Scan the QR code below
And it’s done. Now let’s chat.