China is a huge country, in terms of population and land. To wine marketer, it is always a concern on where to allocate the resources. Released by The First Financial & Economic Weekly (FFEW) Shanghai, a Quasi first-tier cities index table is a useful tool to help international wine merchants to know on their decision-making process to where they should invest this marketing and promotion money, e.g. exhibitions and wine-tasting events.
Quasi First-Tier Cities Index Ranking
The general index is based and derived from the below categorized performance indices:
Business resource aggregation index
Lifestyle diversity index
City-hub pivotability index
Future adaptability index
Other than Pearl River Delta (PRD) Economic Zone which we’ve introduced in other article, Yangtze River Delta (YRD) Economic Zone is the second similar strategic economic zone defined by the Chinese government in the 1990’s, following her Guandong PRD counterpart.
YRD consists of the Shanghai Municipality, Jiangsu and Zhejiang Provinces, these cities occupy five out of the fifteen quasi first-tier cities which deserve international wine marketers to pay more attention on how to deploy their resources to develop this composite market.
* Beijing, Shanghai, Tianjin and Chongqing are the four municipalities under the direct administration by State Council, which have the same political and economic status as a province.
** Indices are extracted from YICAI.com of The First Financial & Economic Weekly.