Wine Merchants Shouldn’t Ignore Online Promotion and Sales Opportunities
The internet population (netizen) in China reached 688 million by the end of 2015, an increase of 39.51 million or 6.1% to the previous year, released by Ministry of Industry and Information Technology (MIIT). The popularity rate increased from 2014’s 47.9% to 50.3%.
The number of netizens surfed internet on their mobile devices (mostly from their smart phones) increased 63.03 million to 619.81 million, occupied 90.1% of the total internet population (85.8% in 2014).
Below charts show some demographic analysis for reference:
Online payment user population reached 416 million, an increase of 36.8%, and online payment through mobile device reached 358 million, an increase of 64.5% to 2014.
A simple mathematics shown, from the internet population whose age are between 20 to 59, there are 496 million people or 72.1% of the netizen are the potential wine consumer. If counted by their income and spending power (monthly income CNY3,000 and up, it would be 274.5 million or 39.9% of netizen who are afford to pay to appreciate wine.