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Our Team

Led by Eddie Wong, a veteran in the China wine business, he has devoted himself to practice the wine business and study the wine market in China for years.  Eddie has rich experience to the whole supply chain of imported wine in China. He and his team could support international customers with full scope of services related to their wine business in China. 


Eddie is a hands-on manager and an entrepreneur, he has had the experience working in new setup small companies and large multinational companies on senior position to charge overall Greater China (Mainland China, Hong Kong and Taiwan) business responsibility.  He could speak English, Mandarin (Putonghua), Cantonese and has working knowledge on a few other local dialects spoken in China. 


One of our objectives is to provide service and support to our international winery clients to reach China nationwide, in PROFESSIONAL and QUALITY approach. 


While there has no such enterprise who could cover and provide everything by oneself, without the help of other partners and associates.


LiFICA (or CWB), through many years of our past practical experience and wide connections to the wine business industry, we selectively work with the best of the class of partners who could help, contribute and assure the result to the success of our customers, which include:


  • Full scope and comprehensive import service in major coastal cities ;

  • Wine storage and warehousing facility ;

  • Distribution and logistics services ;

  • Wine packaging solutions ;

  • Brand and product protection ;


… and many more.

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